Senior Digital Marketing Executive

Dinakaran S

Google Ads Specialist & SEO Professional

Currently at Platino Automotive Pvt Ltd — Ambattur, Chennai

5 years of experience driving measurable business growth through precision-targeted Google Ads, technical SEO, and data-driven digital marketing strategies. Currently leading lead generation for the RECD emission control device.

View RECD Project Get In Touch

linkedin.com/in/dinakaransekar

Chennai, Tamil Nadu, India

Dinakaran S — Senior Digital Marketing Executive

Experience	5 Years of Exp
Specialization	Performance Marketer

Current Industry — Manufacturing

RECD — Lead Generation via Google Ads

Running performance-driven Google Ads campaigns at Platino Automotive Pvt Ltd to generate qualified B2B leads for the RECD emission control device.

📊 Last Financial Year Performance Data — April 2025 to Mar 2026

Google Ads Campaign Overview Dashboard Proof (April 2025 – March 2026)

₹8.6L

Total Google Ads Spend — FY 2025–26

297

Qualified B2B Leads Generated

₹2.09Cr

PO Value (Revenue) — ₹2,09,34,550

24.34x

Return on Ad Spend (ROAS)

Product by Platino Automotive Pvt Ltd

RECD

Retrofit Emission Control Device
Reduces harmful Diesel Generator (DG) emissions

Eco-Friendly DG Emission Control Manufacturer Ambattur, Chennai

My Role

Running targeted Google Ads campaigns to generate qualified B2B & B2C leads for the RECD device. Managing budgets, keywords, ad copy, and conversion tracking to maximize ROI and lead volume.

01 — Product

RECD Device

Manufactured by Platino Automotive and retrofitted to diesel generators to reduce particulate matter and gaseous emissions — helping companies meet environmental compliance standards.

02 — Target Audience

Industries & Facilities

Hospitals, data centres, factories, and commercial buildings that operate DG sets — requiring emission compliance solutions.

03 — Campaign Strategy

Performance Marketing

Search campaigns, display remarketing, precision keyword targeting, and A/B testing — tracked via Google Analytics and Ads dashboard.

Interactive Tool

Google Ads ROI Calculator

Estimate your campaign clicks, cost per lead (CPL), revenue, and Return on Ad Spend (ROAS) instantly.

Campaign Parameters

Monthly Ad Spend (₹) ₹50,000

Average Cost Per Click (CPC - ₹) ₹25

Conversion Rate (%) 3.0%

Average Deal / Sale Value (₹) ₹15,000

Calculated Forecast

Est. Clicks

2,000

Est. Leads

Cost Per Lead (CPL)

₹833

Est. Revenue

₹9,00,000

Return on Ad Spend (ROAS)

18.0x

About

Professional Profile

I am Dinakaran S, a Senior Digital Marketing Executive with 5 years of experience specializing in SEO, Google Ads, Meta Ads, and Email Marketing. Currently at Platino Automotive Pvt Ltd, Ambattur — leading Google Ads campaigns to generate qualified leads for the RECD device.

I hold an MBA in Marketing & HR from Paavai Engineering College and a BE from Mahendra Engineering College. My career includes roles as SEO Analyst at AlltechZsolutions and Digital Marketing Executive at Vibrant Education.

I leverage tools like Google Ads, SEMRush, Google Analytics, and ChatGPT to craft data-driven campaigns that generate real, measurable results for businesses.

Google Ads SEO Meta Ads Email Marketing Lead Generation Google Analytics SEMRush ChatGPT / AI HTML / CSS

Contact Me View Experience

Career

Work Experience

5 years of progressive experience across paid advertising, SEO, and digital marketing roles.

Platino Automotive Pvt Ltd

Oct 2024 – Till date · Ambattur, Chennai

Current

Senior Digital Marketing Executive

Google Ads · SEO · Meta Ads · Lead Generation for RECD

Running Google Ads campaigns to generate qualified B2B & B2C leads for the RECD device (DG Emission Reducer)
Managing ad budgets, keyword strategy, ad copy and bid optimisation for maximum lead volume
Tracking conversions, cost-per-lead & ROI using Google Analytics and Google Ads dashboard
Creating social media content and Meta Ads to promote the RECD product to target industries
Conducting website analysis, SEO optimisation, and competitor research

Vibrant Education

Nov 2023 – Oct 2024 · Thoraipakkam

Digital Marketing Executive

SEO · Meta Ads · Content · Social Media

Managed digital marketing campaigns including SEO and social media for the education brand
Created and monitored Meta Ads campaigns for lead generation and brand awareness
Designed visual content and published across social media platforms
Performed keyword research, on-page SEO, and competitor analysis

AlltechZsolutions Pvt Ltd

Feb 2021 – Mar 2023 · Velachery

SEO Analyst

On-Page · Off-Page · Technical SEO · Keyword Research

Performed on-page and off-page SEO for multiple client websites to improve organic rankings
Conducted keyword analysis, competitor research, and built high-quality backlinks
Executed technical SEO audits and website analysis to identify growth opportunities
Reported on traffic growth, keyword rankings and campaign performance monthly

Academic

Education & Certifications

Post Graduate

MBA — Marketing & HR

Paavai Engineering College (Autonomous)

2018 – 2020

Undergraduate

BE — Engineering

Mahendra Engineering College (Autonomous)

2013 – 2017

Courses & Certifications

Internship

SEO Internship Program

Knock Digital - Coimbatore

Professional Course

E-Commerce Marketing

Grow Wider International Pvt Ltd

Certification

ISO Training

Platino Automotive Pvt Ltd

Certification

5S Workplace Training

Platino Automotive Pvt Ltd

Course

Video Editing

Filmora & CapCut

Expertise

Skills & Tools

Core Competencies

Google Ads & Lead Generation90%

SEO — On-Page, Off-Page & Technical92%

Social Media Marketing & Meta Ads85%

Email Marketing80%

ChatGPT & AI Marketing Tools87%

HTML, CSS & Bootstrap72%

Platforms & Tools

Google Ads

Google Keyword Planner

Google Analytics 4

Google Search Console

SEMRush

Screaming Frog

Meta Ads Manager

ChatGPT & AI Tools

HTML / CSS / Bootstrap

Filmora & CapCut

Experience Reach

Industries Worked In

Proven experience driving digital marketing, SEO, and lead generation campaigns across key sectors.

Industry	Marketing Focus & Objectives	Key Channels	Campaign Results Focus
⚙️ Manufacturing	B2B lead generation, brand awareness for environmental compliance equipment (RECD), and partner/distributor inquiries.	Google Search Ads Display Ads & Remarketing Meta Ads (Brand Awareness)	High-intent enterprise inquiries & sales leads
🎓 Education	Student admissions, course enrollments, and educational counseling lead campaigns for colleges and institutes.	SEO Off-page SEO	Qualified student enrollments & counseling inquiries
🏢 Franchise	Local lead generation, multi-location map optimization, and regional partner/franchisee recruitment.	Meta Ads	Lead generation in Meta Ads to convert prospects into playschool franchises

Verified Work

Live Campaign Proof

Real screenshots from active campaigns — Google Ads, Display Advertising, Email Marketing, and SEO results personally executed and managed.

All screenshots are from real, live campaigns created and managed by Dinakaran S. These are not mock-ups — they are actual results.

Google Ads — Live

RECD Google Search Ads — Platino Automotive

Live Google Search campaign for RECD. Ad appearing as top sponsored result with sitelinks for DG Sets, Contact, Upgrade DG, and Emission Control Device.

Top #1

Ad Position

Sitelinks

Live

Status

Verified — platino.co.in